A callback is an outbound call initiated to return a customer’s previous contact attempt or fulfill a scheduled request. Callbacks eliminate hold time by allowing customers to receive calls when agents become available rather than waiting on the line.
How do callbacks work?
When hold times are long or lines are busy, the system offers callers the option to receive a callback instead of waiting. The caller’s number and context are queued, and when capacity becomes available, the system initiates an outbound call. For AI voice agents, callbacks can be fully automated.
Why do callbacks matter?
Hold time is one of the biggest drivers of customer dissatisfaction. Callbacks respect the caller’s time while ensuring they still receive assistance. They also smooth out demand spikes by allowing the system to work through queued requests during slower periods.
Callback in practice
A cable company experiences high call volume on Monday mornings. Instead of forcing customers to wait 45 minutes, their AI offers: “I can call you back within two hours when wait times are shorter. Would you prefer that?” Customers who opt in receive automated callbacks that resolve their issues without any hold time.