Branded caller ID displays a business name and sometimes a logo on the recipient’s phone screen when receiving a call. It replaces the default phone number display with recognizable company information, increasing answer rates for outbound calls.
How does branded caller ID work?
Businesses register their phone numbers with caller ID databases maintained by carriers and third-party providers. When a call is placed, the receiving carrier looks up the number and displays the registered business name instead of just the number. Some implementations include logos or call reason indicators.
Why does branded caller ID matter?
Unknown numbers go unanswered. Studies show that calls displaying business names achieve significantly higher answer rates than unidentified numbers. For AI voice agents making outbound calls, branded caller ID is often the difference between reaching contacts and going to voicemail.
Branded caller ID in practice
A healthcare system implements branded caller ID for appointment reminder calls. Instead of showing an unfamiliar number, patients see “Valley Medical Center” on their screens. Answer rates increase from 25% to 65%, dramatically improving appointment confirmation rates and reducing no-shows.
For related guidance, see how to stop calls from being marked as spam.