AI call disclosure is the practice of informing callers that they are speaking with an artificial intelligence system rather than a human. Disclosure requirements vary by jurisdiction and are increasingly mandated by telecommunications regulations.
Why does AI call disclosure matter?
Transparency builds trust. Many callers cannot distinguish between AI and human voices, especially with modern speech synthesis. Disclosure ensures callers can make informed decisions about the conversation and request human assistance if preferred. It also protects businesses from legal liability in jurisdictions with disclosure requirements.
What are common disclosure approaches?
Disclosure typically occurs at the start of a call through a brief statement like “You’re speaking with an AI assistant” or “This call is handled by our virtual agent.” Some implementations include disclosure in the greeting, while others add it after initial pleasantries. The key is clarity without creating friction.
AI call disclosure in practice
A healthcare provider opens each AI-handled call with: “Hi, this is the virtual assistant for Valley Medical. I can help with appointments, prescription refills, and general questions. Would you like to continue, or would you prefer to speak with a team member?”
For regulatory requirements, see our guide on FCC regulations for AI-generated calls.